Clickbank University 2.0 Review – My Real Thoughts 2019

If you landed on this page, you’re probably searching for ways to make money online. More specifically, you’re probably wondering how you can make money using Clickbank, one of the largest affiliate networks in the world. Good, because I’ll give you the insight you need to make a decision on whether to purchase this subscription based affiliate training course called Clickbank University.

Clickbank University is an affiliate marketing training system created by affiliate marketers Adam Horwitz and Justin Atlan. It offers a TON of resources for affiliates and vendors through expert interviews, forums, live Q & A, market research, copywriting and more.

I spent more than 100 hours reading the coursework, watching interviews (Gary Vaynerchuk, Jessica Lastimosa, Jim Yang,etc…), and participating in the live Question and Answer. Here’s my conclusion:

Clickbank University is a good affiliate marketing system for beginners. It provides tons of resources you need to get started as an affiliate marketer. However, it lacks in organic traffic material.

Read on to find out what Clickbank University 2.0 offers and how I evaluated each component.

Course Overview

Clickbank University 2.0 Library

Clickbank University 2.0 is broken down into 10 components:

  • CBU training videos
  • Question and Answer
  • Forum
  • Expert Interviews
  • Copywriting Guide
  • Market and Customer Research
  • Facebook Ads
  • YouTube Crash Course
  • Buy & Sell Online Business (featuring Empire Flippers)

CBU Training Videos

The training is divided up into two audiences: vendors and affiliates. Vendors training is targeted toward product creators. Affiliates are marketers that sell vendors product and gain a commission.

Vendor Training

Vendors create digital products. Generally speaking, these are digital products like an e-book on what the best paleo diet is or how to train a dog properly. The training is broken down into 12 weeks.

  • Week 1 – How Everything Works and Setup for Success
  • Week 2 – Finding your Perfect Product
  • Week 3 – Creating your Avatar
  • Week 4 – Course Content Creation
  • Week 5 – Your Perfect Upsell to Maximize Sales
  • Week 6 – High Converting Sales Copy
  • Week 7 – The “Easy” VSL
  • Week 8 – Finalizing Your Product via Builder, etc
  • Week 9 – Getting up on Clickbank
  • Week 10 – JV managing
  • Week 11 – Split Testing
  • Week 12 – How To Scale

So there’s a ton of content just in the vendor training alone. Justin presents a video in each week although they’re pretty short in length (about 10 minutes).

In the beginning, you have a kickoff prep talk. This will go over setting up quantifiable goals, and being specific as to what you ultimately want as an affiliate marketer (I mean it’s usually money isn’t it?). CBU 2.0 uses the term avatar to describe your target audience for your product. For product research CBU 2.0 highly recommends being passionate, knowledgeable, and marketable. They also emphasize that the product should solve a problem.

I definitely agree with goal settings; it’s important to know clearly what you want so you don’t space out, play video games, or kick it to the back burner. However, this isn’t anything revolutionary. So, I would say the first couple of weeks is equivalent to a high school homecoming prep rally.

The following couple weeks goes into product creation. CBU 2.0 emphasizes treating customers as life time values instead of a one-and-done type of deal. Justin refers to the product as a ‘course’ because most of it is (a good example is CBU 2.0 itself). He redefines satisfaction as expectation minus reality which makes sense. The course recommends you to outline your course so that a kindergartener would be able to follow it.

The middle couple weeks of the vendor training covers sales. Up selling, writing copy, and creating a VSL (Video Sales Letter) is covered extensively. This portion of the vendor training is my favorite since I enjoy reading about writing good copy; I also think it’s helpful in anything you do (resumes, emails, etc…).

The last couple weeks of the vendor training goes over how to get set up on Clickbank as a vendor. The goal for a vendor is to build relationships with affiliates so they can successfully promote your product. Often, beginners – I’m guilty of this as well- will create their digital product, submit it to the marketplace on Clickbank, and just wait. This material is helpful and important because it’s specific to Clickbank.

Affiliate Training

Affiliates market vendor’s product and gain a commission every time they sell. Most of you that wandered to this page want to become an affiliate marketer.

  • Week 1 – Affiliate Marketing on CB
  • Week 2 – Understanding Affiliate Marketing
  • Week 3 – Finding your passion
  • Week 4 – The Ultimate Affiliate Funnel
  • Week 5 – Free, Free, Free: Always Over Deliver
  • Week 6 – Writing the Perfect Swipe
  • Week 7 – The Email Blueprint
  • Week 8 – Scaling and Expanding

Similar to the vendor training, the affiliate training starts up with a pep talk. “Clickbank paid out more than 3 billion dollars in commission.” “Never give up.” “Stay focused and don’t give up.” If you lack motivation and need to be moved in order to start affiliate marketing, this’ll be helpful. CBU defines affiliate marketing in their own words and urges students to find their passion. I’m not a huge proponent of passion work but the idea to enjoy the journey to financial freedom I can agree with.

During the middle of the affiliate training covers what I call “real” affiliate marketing. Gone are the days where you can set up advertisement and directly link your affiliate product from your ad to your product. It just does not convert well. You need to build a relationship with your viewers and provide value. Although this type of affiliate funnel is well-known, Adam covers it extensively in detail.

One of the most powerful way of marketing is email marketing. There’s a reason every business is trying to get your email. Adam talks about building relationship with your customers to the point where they are comfortable buying from you and then using email marketing to get a sale. In general, it’s personalized emails that convert the highest percentage of sales. Not gimpy, emoji-filled ads.

Here are the knowledge nuggets for the affiliate training:

  • Get potential customer’s email by giving away valuable free stuff (i.e like an e-book)
  • Always produce high quality content that helps them solve a problem
  • Market products though email


The biggest problem affiliate marketers face is getting traffic. Whether you want organic traffic or paid traffic, an affiliate marketer must weigh the cost(organic cost labor and time) of traffic against commissions gained from sales. CBU 2.0 recommends 3 paid traffic sources:

  • Instagram
  • Facebook
  • Youtube

To market on Instagram, the idea is to search the bio for their email and negotiate a shoutout rate. Obviously, you want to search instagram profiles with large following and engagement (there’s a distinction because some buy followers).

When advertising on Facebook, CBU recommends settings up pixels to track conversions. This way, you can easily track your profit by calculating ad spend minus commission per sale. J R Fisher walks you through the setting up your pixel, using audiences, and launching a campaign in the Facebook University.

The traffic training is substantial for beginners. If you’re looking for more advanced tactics like setting up Lookalike audiences, you won’t find it. Fisher shows some of his own campaign (successes and failures).

CBU Forum

Clickbank University Forum – students talking about different issues.

Clickbank University 2.0 has a forum where students can collaborate with each other. When a community comes with a purchase of a digital product, I tend to place it in a higher regards. The reason is because you surround yourself with like-minded individuals. Just like how collaborations spark great ideas in accredited universities, Clickbank University 2.0 offers a forum for those that want to succeed as affiliate marketers (or vendors).

However, I’m pretty strict as to how I evaluate the forum / community. There must be earnest engagement and signs of progressions. It can’t just be empty conversations between people. Here’s how I graded CBU forum:

  • Number of posts total (1200 at the time of this writing)
  • Number of posts per month (~60 on February 2019)
  • Average number of comments per post (1.25)
  • User Interface – Tagging, formatting, attachments, etc.. (4/5)

Based on the above criteria, I would say CBU forum is a 4/5 in terms of a private affiliate marketing forum.

Expert Interviews

The expert interviews consist of interviews with well-known entrepreneurs, some of which amassed their fortunes on Clickbank. One of the more known entrepreneur featured in this segment is Gary Vaynerchuk.

The interviews themselves don’t provide the actionable steps. More so, they provide the ‘what it takes’ to become a successful entrepreneur. Many people think there is a difference between entrepreneurship and affiliate marketing. There isn’t.

Affiliate marketing is a field that employs a lot of extroverts. Naturally, these type of people want to connect with others. CBU 2.0 is one of the few affiliate marketing system that allows so much networking and connecting with people that were in your same exact shoes many moons ago.


Clickbank University 2.0 is packed with content that will jump start your affiliate marketing career. I highly suggest it for beginners who are just starting out. If this isn’t your first rodeo, I would still purchase a month of subscription just to test it out. If you end up not liking the course, they have a 30-day money back guarantee.

Frequently Asked Questions

Can you make money with Clickbank?

Yes. You can make money with Clickbank in two ways: selling a product where affiliates promote it or promote a product yourself and gain a commission for every sale. The real question is ‘how can you make money with Clickbank?’

How do I cancel Clickbank University?

Email cbu@clickbank.com and tell them you want to cancel or refund (If purchased within 30 days).

Hi!  My name is Kenta.  I’m an internet marketer.  I love business and programming.  I hope that you’ll join me on this journey to internet success.  If you have questions or just want to say hi, feel free to reach out via the contact form!

Leave a Comment